If you want to set your local band apart from all of the other local bands in your town, then you need to take big steps. One of those steps can be making a music video. Contrary to what you may have heard, it is possible to make a music video on a low budget, and your low-budget music video can actually rock if you follow these four video production tips.
1. Hire a Video Production Consultant
You may know the basics of video production, but hiring a true professional to produce the video will make a huge difference in the quality of the final result. You can cut costs everywhere else — but this is something totally worth paying for. You don't have to hire the fanciest production team in town; there are often smaller production crews and teams who are available more affordably. Look for someone who has specific prior experience creating music videos.
2. Cast Your Friends as Actors
Music videos that feature only the band members scream "low budget" and tend to be less desirable because if people just wanted to see you play, they could go to one of your shows. Ask some of your friends to act in your music video. Most will be happy to help you and won't ask for compensation, but a little something for their trouble, even if it's just some pizza, will go a long way.
3. Keep the Set and Scenes Simple
Ideally, you should not have to invest any money in a set or scenes. Film your video in a public setting, such as a park, a museum, or along the street. This may require some careful planning of the script and logic behind the video, so don't solidify the script until you decide where you are going to film. Also, try to have the whole video take place in just one or two locations. This will make it easier for your video production company to edit the piece together, saving you money on their services.
4. Make Sure It Relates to the Music
Since this is your one shot at a great video, you can't afford to have some viewers thinking "how does that fit with the music?" So instead of opting for something more abstract, go with a theme that fits your song pretty obviously. Most people will appreciate the cohesiveness of the production, so you'll have a larger audience.